New York City’s new Peppermint Lounge® became the epicenter of the Twist craze and after a vanguard of glamorous celebrity jet-setters — including Jackie Kennedy, Marilyn Monroe, Judy Garland, Marlon Brando, Joey Dee Dancing and Frank Sinatra and many more — each famously made the news by doing the moves at the Manhattan-based discotheque.
The fad went mainstream, and the room’s house band, Joey Dee and the Starliters, also scored a No. 1 hit, “Peppermint Twist® — Part I,” in 1961 – Upscale socialites were dancing the Twist at the Peppermint Lounge® in New York City and the dance craze quickly moved to other countries.
The Peppermint Lounge® and American Bandstand would make The Twist dance the most popular dance in the World by 1961. The most famous of the “dance crazes”, the twist, centered around New York’s “Peppermint Lounge®”, was the closest thing to rock’n’roll to come out during the dark ages. The dance had no well-defined moves and it was openly erotic.
The Twist started out as a dance fad in 1960, but two years later Life Magazine wrote about a Manhattan nightspot named the Peppermint Lounge® [that had] quickly became the most jammed joint in town.” A moment in cultural history–when America went from ‘squareness’ to ‘awareness.’